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Innovation Amid Crackdown: Exploring Nigeria's Dynamic Sports Betting Landscape > 자유게시판

Innovation Amid Crackdown: Exploring Nigeria's Dynamic Sports Betting …

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작성자 Curt 작성일 24-11-24 12:58 조회 1 댓글 0

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Meet CEOs/MDs of business behind Nigeria's $2 billion Sports betting industry.



Gaming has actually progressed substantially in Nigeria from conventional forms like pool staking and Baba Ijebu to a growing sports betting wagering market. Historically connected to European football leagues, swimming pool staking was a common sight at motor sports betting parks and kiosks, where lovers would bet as little as N50-N200 on matches.


Gradually, with increased internet gain access to came virtual wagering, which parallels international trends. The sports betting wagering market is valued at $89.91 billion in 2023 and is projected to almost double to $182.02 billion by 2030.


Regardless of economic obstacles such as inflation, Nigeria's sports betting wagering sector sports betting has prospered, attracting millions, specifically among the younger demographic dealing with high joblessness rates.


Reports indicate that approximately 60 million Nigerians aged 18-40 actively participate in sports betting wagering, driving a market that generates an estimated yearly earnings of N730 billion. The federal government has actually not gone unnoticed by this growth, which is considering regulative steps like import tax tasks and VAT boosts to handle the sector.


The National Lottery Act of 2005 recognized regulative bodies like the National Lottery Regulatory Commission to guarantee reasonable operations in spite of challenges in enforcement. Concerns such as inadequate age confirmation and marketing guideline breaches reveal industry regulative gaps.


Despite these difficulties, sports betting companies continue to thrive through effective organization designs and aggressive marketing methods, leveraging the developer influencer market.


These efforts have contributed to Nigeria's robust $2 billion sports betting sector, with CEOs playing vital functions in broadening audience reach and driving industry growth. Here are the CEOs of leading sports betting wagering companies who have actually substantially contributed to Nigeria's $2 billion gambling empire through their extensive audience reach.



Constable Olaniyan - CEO Surebet247


Sheriff Olaniyan is the CEO of Surebet247, a sports betting book business he co-founded with Badmos Olasupo in 2011. His varied career covers various roles in the video gaming and entertainment industry, including working at among the United Kingdom's biggest video gaming centres, The Palace Bingo Club, where he worked as the Lead Engineer in a Bingo and Bowling Club.


Olaniyan holds a BSc in Geography from the University of Ilorin and a Master's in Geographical Information Systems from the University of Glamorgan, Wales. Surebet247, founded in August 2011, has turned into a leading e-commerce business in the wagering and video gaming sector, operating through online, mobile, and retail channels. The company was integrated in Nigeria on November 7, 2006, and sports betting has actually given that expanded its existence, accomplishing over 5,000 downloads on the Google Play Store.


Sam Sadi - CEO Livescorebet


Sam Sadi has more than 25 years of experience in wagering brands and sports betting media. In 2019, he became the CEO of LiveScore Group, a completely incorporated community that combines relevant sports betting material, engaging features, and a world-class sportsbook.


Since taking the helm right before the pandemic, Sam has actually driven substantial development for LiveScore Group. The company's worker headcount has increased by 29%, and annual profits has risen from around ₤ 10 million to over ₤ 80 million.


Sam's leadership and tactical vision have actually moved LiveScore Group's success and helped shape the industry's instructions. LiveScoreBet has achieved significant user engagement, with over 100,000 downloads on the Google Play Store.


Anthony Werkman - CEO of Betway Group


Anthony Werkman was designated CEO of Betway in November 2017, having actually formerly acted as the business's Marketing and Operations Director because 2015. He signed up with Betway in 2013 and has actually been in the online video gaming industry given that 2000, holding numerous effective functions, including General Manager of an information analytics team and Director of a digital marketing company.


Under Werkman's management, Betway has actually continued to grow its market presence and boost its offerings. The company's app has gathered considerable user engagement, with over 100,000 downloads on the Google Play Store.


Damilare Alabi, Co-Founder, Managing Director NairaBET


Damilare Alabi has differentiated herself as a senior sports betting executive with a track record of changing start-ups into institutionalized services. Her expertise spans the video gaming, sports betting realty, sports betting and credit lending industries, where he has actually developed himself as a tactical and sports betting operational leader.


Damilare has actually contributed in NairaBET's success for sports betting over 14 years. Since June 2019, she has actually worked as Managing Director and has actually managed the business's development and operations in Lagos, Nigeria.


Before this, she was the Chief Operating Officer from 2010 to June 2019, pivotal in the business's operational strategies and market growth.


She established DearDammy Women's Initiative (DDWIN), a non-profit company empowering women-owned businesses. DDWIN offers frHer instructional background consists of a Bachelor's degree in Geology/Earth Science from the University of Ibadan, completed in 2005.


Akin Alabi, the founder of NairaBET.com, Nigeria's pioneering sports betting bookmaking company, developed the business in 2009. While NairaBET was not the very first sports betting wagering platform in Nigeria, it was the first to release a completely practical website, setting a benchmark in the market.


Femi Babalola- General Manager of 1Xbet Nigeria Limited


Femi Babalola is the Managing Director of 1XBET Nigeria Limited, a franchise of the global sports betting wagering company based in Cyprus. 1XBET, founded in 2007 by the late Sergey Karshkov, sports betting has established itself as one of the largest bookies in Europe and the world. The business operates in more than 50 countries, including Nigeria, sports betting where it is fully accredited.


Under Babalola's leadership, 1XBET Nigeria has expanded its footprint in the competitive Nigerian market, offering a large range of wagering choices and an user-friendly platform. The 1XBET app has more than 500,000 downloads on the Play Store.


Gossy Ukanwoke - CEO of Betking Nigeria


Gossy Ukanwoke is the CEO of BetKing, Managing Director of KingMakers, and Chairman of Vend Capital. In addition to leading these endeavors, Ukanwoke has actually collaborated with African socio-economic organizations and federal governments to create developmental policies focused on empowering young people. In 2015, Ernst & & Young honoured him as the Winner of the Accelerating Category-- World Entrepreneur of the Year.


BetKing, established and launched in Nigeria on February 22, 2018, by Byron Petzer and Adekunle Adeniji, operates under the brand name of Lake Ventures Ltd. This pan-African sports betting wagering and home entertainment business has actually quickly grown its existence in Nigeria, with outlets in significant cities and over 500,000 downloads on the Google Play Store.


In 2020, BetKing participated in a collaboration with the Lagos Employment Trust Fund, developing over 100,000 tasks, the variety of which is increasing annually. In the same year, sports betting MultiChoice broadcaster bought a 20% stake in BetKing, which was increased to 49% in 2021.


Denise Coates - CEO Bet 365


Denise Coates is a British billionaire businesswoman, the creator, majority shareholder, and joint Chief Executive of Bet365, an online sports betting company she established in 2000. Bet365.com was released in 2001 as an online wagering website and sports betting has actually because become among the world's biggest online gaming companies.


By 2016, Bet365 created $2 billion in profits and facilitated $45 billion in annual bets. The company likewise holds a majority stake in Stoke City Football Club. Bet365 has garnered significant user engagement, with over 1 million downloads on the Google Play Store.


Ayo Ojuroye - CEO/Cofounder Bet9ja


Ayo Ojuroye is the CEO and co-founder of Bet9ja, a leading sports betting company in Nigeria, established along with business owner Kunle Soname, who likewise owns Portuguese club CD Feirense and Nigerian club Remo Stars.


Ojuroye is also the Chairman of Mango Asset Management, an independent Nigerian asset management business that produces investment returns and offers unique investment insights and options to both private and institutional customers.

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Founded in 2012 under KC Gaming Networks, Bet9ja has actually quickly grown in appeal, with over 1 million downloads on the Google Play Store. Under Ojuroye's leadership, Bet9ja has actually ended up being a substantial gamer in the Nigerian sports betting market.


Fikayo Ogunfuye - Country Director 22bet


Fikayo Ogunfuye is an experienced professional in the sports betting wagering industry. He has been functioning as the Country Director for 22BET in Nigeria since June 2021. In this role, he has actually added to the business's development through partnerships, organization strategy, and brand-new service advancement.


Fikayo's experience consists of roles such as Chief Operations Officer (West Africa) at 22BET, where he handled item advancement and consumer experience, and Country Manager at 22BET, focusing on marketing method and spending plan management. Before 22BET, he led marketing efforts at LuckyBet.NG and held various digital marketing roles at Laclic Services and Betty Bingo.


His profession began at Jumia Group, where he operated in SEO, CRM, and content management. Fikayo likewise worked as a Human Resource Officer at SIFAX Group.


He holds a Bachelor of Technology (B.Tech.) in Management and Accounting from Ladoke Akintola University of Technology and a Master of Science (MS) in Business Administration, Management, and Operations from ESTG University in Cotonou, Benin Republic.


22Bet is an online gaming platform that offers sports betting, sports betting casino video games, and live dealership video games. It was launched in 2017 and is owned and operated by Marikit Holdings Ltd, a business registered in Cyprus and a subsidiary of Orakum N.V.. They are also the owners of Betwinner and a chain of gambling establishments worldwide.


Sudeep Ramnani-- CEO Sportybet Group


Sudeep Ramnani is the Founder and CEO of SportyBet, a company he established in 2013.


SportyBet is an international sports betting and real-money gaming operator understood for delivering an omni-channel home entertainment experience in managed emerging markets. Under Ramnani's management, SportyBet has ended up being a considerable player in the market, with over 1 million downloads on the Google Play Store.


In addition to his role at SportyBet, Sudeep is an active investor in fintech and sports betting mobile payments and sports betting a strong supporter for the growing African web ecosystem. His financial investments reflect his commitment to promoting development and advancement within the region.


On April 30, 2024, Sudeep Ramnani purchased Chowdeck, participating in a seed round valued at $2.5 million.


The company is set to interrupt the sports wagering industry.



Sunbet Sporting International Limited has stated it is focused on revolutionising how countless Africans engage with sports betting. In an industry worth over $1.5 billion annual, with double-digit growth forecast in the coming years, according to reports from the African Sports Betting Association and PwC, the firm aims to utilize advanced innovation and a commitment to responsible gambling to change the sector.


Backed by the financial power of four prominent African billionaires, Sunbet, which will release in the very first quarter of 2025, aims to be the continent's biggest and most innovative sports betting platform.


At a press instruction, the business's spokesperson, Akin Babatunde, stated that the increase in Internet penetration, sports betting mobile usage, and the continent's deep enthusiasm for sports betting, especially football, has set the stage for Sunbet's ambitious entry. He added that the company's robust sponsorship and sports betting specialist group will allow it to scale and sports betting control the marketplace rapidly.



Islamic cops raid wagering stores in northern Nigeria



Islamic authorities in Nigeria's northern city of Kano have started shutting down sports betting wagering shops, which they say are operating unlawfully.


"As you understand, wagering is prohibited in Islam," Mujahid Aminudeen, deputy chief of the Sharia police, referred to as the Hisbah, told the BBC.


Problems from neighborhood leaders and parents triggered the crackdown, worried about the growing variety of sports betting addicts, he stated.


On the first day of raids, 30 stores were closed in one residential area alone, and their owners were sent out home with a caution, the Sharia officer stated.


But Mr Aminudeen warned that now that the public was aware that the Hisbah was clamping down on gambling, those flouting the rules would be arrested.


Kano city is the capital of Kano state, which has a majority Muslim population and operates the Islamic legal system - Sharia - alongside secular law.


Bookmakers and bars tend to be allowed to operate in Kano's Christian areas, though they too can deal with action if the Hisbah believes Muslims are frequenting them.


Nevertheless, sports betting the present crackdown is focused on Muslim areas of Kano, a vast city and the economic hub of northern Nigeria.


sports betting wagering stores can be discovered all over the city. Most have television screens, and sports betting clients see the result of worldwide football matches or horse races on which they have actually staked cash.


Mr Aminudeen stated such bookies had actually had the ability to run under the radar as they had opened under false pretenses.


"They don't have licences to run as they were permitted to run video games centres, which they later converted to sports betting stores," he stated.


The sports betting wagering industry has expanded considerably throughout West Africa recently. The area is approximately divided in between a generally Muslim north and a predominantly Christian south.

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Many people go to bookies to enjoy the camaraderie of other gamblers, though mobile apps are also popular for wagering on the result of occasions and teams.


Nigeria's debilitating economic crisis has likewise implied individuals want to risk a small amount in the hope of winning huge.


However this had resulted in prevalent dependency, and sports betting parents were even complaining that children were dropping out of school to bet, Mr Aminudeen stated.


"These financial problems we are facing in Nigeria is God informing us to change our methods by stopping sins," he stated.


The raids on Tuesday concentrated on Munjibir, thought about a resort area in the northeast of the city-- visitors flock there at weekends.


"I am recommending those running those wagering shops to either closed down or we'll detain them and take them to [a Sharia] court," Mr Aminudeen said.


It is uncertain what penalty they would face - typically, such infringements carry a fine.


Sharia was introduced in Kano in 2000 - as it remained in 11 other Muslim-majority northern states - and sports betting prostitution, gambling and the usage of alcohol were banned.

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